Blog - Tony Arruza Commercial Photographer Florida

Surfboard Art #7: “Down The Line”

May 15, 2012

Down The Line on a six foot six inch BAT single fin

Coincidence is an amazing fact of life. It happens unexpectedly and is always surprising though it’s not necessarily of any significance. Sometimes it’s just interesting. Such was the case with the origin of board #7.

I’ve been waiting for a board like this one. A surfboard that’s retro but has modern characteristics such as in the nose and tail rocker, V bottom contour and light weight construction. And a black and white print that’s indicative of earlier times in photography.

Posted in Personal Projects, Surfboard Art | Tagged fine-art, surfboard, surfing, wave | 1 Comment

Whispering Wind

March 29, 2012

Whispering Wind.

The link above takes you to a short youtube video about a woman walking in and out of the camera’s view point. The feeling is mysterious as an unrecognized, out-of-focus subject becomes recognizable as quickly as she disappears. However the sound of lapping water on the shore of a beach and a soft guitar rift takes the edge out of the sequence. In the end one is left with nothing but a whisper of a unknown woman.

On the technical side this was shot with an manual focus 85mm Nikon lens set on a tripod and focused at approximately 24″. A Nikon D3 provided the power of a rapid motor drive and processing of the RAW digital files. It took many tries to come up with this particular sequence that in the end worked so well, though it’s still not perfect.

Posted in Lifestyle, Personal Projects | Tagged woman | Leave a comment

F/1.4 and Blue Eyes

March 12, 2012

It began with wanting to photograph my friend Lauren’s beautiful blue eyes. The how and where would come later. My initial thought was to focus only on the eyes using a macro lens. I’m guessing this was because it’s an image that has been ingrained in memory from countless similar shots seen in the past. However, I wanted to push in a different direction.

I decided to work with a fast prime lens, the Nikon 85mm f/1.4 manual focus Nikkor, on a Nikon D3 camera and to shoot under the belly of the Lake Worth Pier in Lake Worth, Florida.

Posted in Lifestyle, Portrait | Tagged people, woman | Leave a comment

Surfboard Art #6: “Road to Discovery”

December 14, 2011

Road to Discovery on a 6 foot Matt Kechele diamond tail

He is given six photographs to choose an inlay for a surfboard from but skips over the obvious choices (waves or anything relating to surfing). Rather he chooses an image that doesn’t make sense, figuratively or literally. I knew then that I was working with an individual willing to take a chance, make a statement and stand by it!

Matt Kechele is said person and the shaper of what would become the sixth surfboard in my Surfboard Art project. His ‘outside the box’ thinking assured me I’d be working with a shaper who, like the others that preceded him, would take great pride in making a surfboard that would be viewed not only with surprise but with admiration.

Of course the final image selection rested with me and enthusiastically I agreed with Matt’s pick. It had been my secret desire to use it all along even though no one selected it when posed with the six possibilities. Gut feeling won out, thankfully, and thus the tale of how “Road to Discovery” came to be.

Matt Kechele

Two lane road near Christchurch, New Zealand

Posted in Personal Projects, Surfboard Art | Tagged fine-art, surfboard, surfing | 1 Comment

Photograph banners for outdoor display

November 22, 2011

"Surfer Photo Panel" along Ocean Avenue

The City of Boynton Beach, Florida put out a call to artists for an Art in Public Places project. Nine six foot by six foot cement slabs are offered to place art in outdoor public locations. Once a year artist compete for the spaces and money that is given by the city for a year’s lease of the art work.

Posted in Corporate, My News | Tagged architecture-detail | Leave a comment

Anatomy of a Quick Photo Shoot

August 19, 2011

(As seen in the LUXE Magazine blog.)

Image as it appears in LUXE Magazine

Recently I shot a “quick” (client’s love to use that word) portrait for LUXE magazine, a local favorite of the high end, fashionable set in South Florida. The photo would run as a full page black and white and it was important to showcase part of the store. I had one hour to set up, test and shoot.

Arriving sight unseen my subject, Tracy DeRamus, proved to be a very friendly woman with an attractive smile. Her store, Circa Who in West Palm Beach, though crowded with a variety of trendy furniture, mirrors, lamps and cool ceramics was colorful and airy with high ceilings. Floor space however was tight and the only natural light came from the south facing store front window. Because of time and budget constraints I did with out an assistant, instead relying on Olivia Lambert, Photo Editor at LUXE, for any needed help, and limited the lighting to one light source.

Posted in Portrait | Tagged assignment, people | 2 Comments

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Surfboard Art #7: “Down The Line”

Whispering Wind

F/1.4 and Blue Eyes

Surfboard Art #6: “Road to Discovery”

Photograph banners for outdoor display

Anatomy of a Quick Photo Shoot

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