Archives: people

In mid-May of 2013 I was contacted by the advertising agency SapientNitro in Miami Beach with a job offer to photograph an advertising campaign for the Florida Tourism Board entitled Visit Florida. The opportunity was fantastic, though the timing was terrible! For nearly a year I planned a photo trip to Indonesia and was set to leave on July 3rd. I wasn’t sure if time would permit me to shoot the campaign. The job entailed much traveling and numerous shots that required a great deal of production work. Fortunately M2 Productions, a company with experience in handling large operations, agreed… Continue reading 

A board worth traveling for. And travel I did! 2400 miles of sleep inducing, white knuckle steering, city-side, country-side, bridges and tunnels byways, junk food munching, day and night, rain and heat, music and talk shows of all kind, or not, driving. All this for a 5’6″ custom made Spirare Surfboard. Spirare what!? Spirare, the Latin word meaning ‘to breathe’, is the creation of Kevin Cunningham. A graduate from the prestigious Rhode Island School of Design, Kevin resides in Providence, Rhode Island and shapes out of a brick-stone building in the heart of one of the oldest cities in the… Continue reading 

portrait of woman with blue eyes

It began with wanting to photograph my friend Lauren’s beautiful blue eyes. The how and where would come later. My initial thought was to focus only on the eyes using a macro lens. I’m guessing this was because it’s an image that has been ingrained in memory from countless similar shots seen in the past. However, I wanted to push in a different direction. I decided to work with a fast prime lens, the Nikon 85mm f/1.4 manual focus Nikkor, on a Nikon D3 camera and to shoot under the belly of the Lake Worth Pier in Lake Worth, Florida.

magazine tear sheet

(As seen in the LUXE Magazine blog.) Recently I shot a “quick” (client’s love to use that word) portrait for LUXE magazine, a local favorite of the high end, fashionable set in South Florida. The photo would run as a full page black and white and it was important to showcase part of the store. I had one hour to set up, test and shoot. Arriving sight unseen my subject, Tracy DeRamus, proved to be a very friendly woman with an attractive smile. Her store, Circa Who in West Palm Beach, though crowded with a variety of trendy furniture, mirrors,… Continue reading 

surfboard, shaping, balsa, wood

Decisions, Decisions I am excited to introduce “Sunrise Lines”, a balsa wood surfboard shaped and glassed by Juan Rodriguez of One World in Sarasota, Florida. Ricky Carroll, shaper of “Crystal Lip”, had introduced Juan to my work and as I was contemplating my next project the phone rang. It was Juan.  

surfboard with photograph

“Pink Hibiscus”, surfboard #4 in the Tony Arruza Collection, is completed and as with the prior three boards it is an eye-catching and unique piece. For those not familiar with this project the goal is to come up with 15 boards by 15 shapers from which to mount gallery shows from. This personal project is a marriage of two life long passions, photography and surfing.